At present, China's domestic clothing brand management, from the marketing point of view, there are three main modes:
The first type of brand clothing business is designed, produced and sold. This model operates from clothing design, surface accessories procurement, production in its own factory, to wholesale and retail, and some clothing companies even have their own fabric factory.
The second type is branded clothing management with design and sales. This model is also engaged in fashion design, surface accessories procurement, wholesale and retail, but basically does not have their own garment processing factory, relying on external processing to make clothing.
The third type of retail-oriented brand clothing operators mainly includes three categories: 1 clothing brand agents at all levels, purchasing their agent brands, and then retailing in the franchise stores; 2 private clothing vendors, sourcing one or more brands, and then Retailing in its clothing store; 3 A few department store purchasing departments, purchasing certain brands and then retailing in their department stores.
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